If you want to be successful with your side hustle, you’ll need to figure out how to set yourself apart from your competitors. In other words, plan out how you’re going to distinguish yourself from the rest of the pack.
John Updike –
Dreams come true. Without that possibility, nature would not incite us to have them.
As You Turn Your Passion Into Money Determine What Sets You Apart
It is inevitable that you will be in competition with others unless you are doing something truly unique and revolutionary. Whether you’re selling a gadget or providing coaching services, there will always be those with whom you’ll be vying for customers.
If you want to turn your passion into money successfully, you’ll need to figure out how to set yourself apart from your competitors. In other words, plan out how you’re going to distinguish yourself from the rest of the pack. Describe your strategy for attracting customers. What makes your offer unique in comparison to that of your competitors.
Is it possible for you to set yourself out from your competitors? There are a variety of options, including:
- Products or services of higher quality
- Better customer service is a priority
- More rapid delivery
- Products or services that are less expensive
- Sales methods that are aggressive
- Profit margins that are higher or lower
- Profits from your goods are donated to a worthy cause that you believe in
Consider the following scenario: you’re selling soap on the internet. You may design a one-of-a-kind soap that is of higher quality than the majority of other soaps on the market. Because your soap is of greater quality, you will be able to sell it for a higher price and earn higher profit margins than your competitors.
Alternatively, you might provide a discount on your soap in order to sell a larger amount of soap. Alternatively, you might launch an aggressive online marketing campaign in which you compete with others to get your soap in front of as many eyes as you possibly can.
If you can’t figure out a way to distinguish yourself from your competition, there’s no reason for customers to choose you over them. You certainly must find a means to distinguish yourself from the rest of the pack.