What Is SEO Affiliate Marketing – Site optimization and Search Engine Optimization (SEO) are often synonymous. However, SEO mostly has a lot to do with search engines. Site optimization tends to encompass both human interaction and search engine crawling. So affiliate site optimization is doing SEO on an affiliate website so that it may rank higher than other competing sites on the SERPs and at the same time being easy to navigate to a human visitor.
So there are 3 concepts which we can coin them as Affiliate SEO – SEO, Navigation and specifically affiliate website that makes money. Let us define them individually;
What Is Affiliate SEO
Affiliate SEO is when you combine the SEO principles and the intentions of affiliate marketing to create an affiliate website that can rank well in search engines, offer value to the human visitor and also earn the affiliate commissions. See Affiliate Marketing Definition…
SEO In Affiliate Sites
According to Wikipedia, Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers… read more!
Further SEO is affected by many factors including quality of content, content relevancy to the query, internal linking structure, webpage and website popularity in the form of backlinks, social media presence, loading speed, etc. There are so many factors to look at but for our purposes we will focus on the first 3 to 4 above.
From the above you will notice that SEO takes into consideration human intervention because who else can determine the quality of content and relevance unless it is the consumer of content. So say, if you have written content on an affiliate site and a person types a search query on the search engine (SE), the SE returns results in the SERPs (Search Engine Results Page) and the searcher clicks on the website.
After clicking the searcher would read the content and will likely spend more time reading if the content is relevant to what they were looking for and it provides that information. In this case ranking position might improve and this is one of the ways to make money online with Google, well in a way. Or the content might be relevant but of poor quality or shallow resulting in the searcher spending less time… in this case the ranking of the webpage might drop.
This is bounce rate, though there is more involved to Bounce Rate than described above. So here we simply wanted to show you how human interaction with the website can also be used as a ranking factor in SEO.
TIP: If you have skill or lucky to pick untapped niche markets you do will not struggle much with ranking high in search engines because there will very little competition in that niche from other affiliate marketers.
Affiliate Website Navigation
Navigation is not limited to menu navigation only. Think of a map of a huge shopping complex. If the map is well constructed, you must be able to tell where you are, be able to see or pinpoint prominent areas and you be able to easily follow a route to those areas should you choose. Further you should be able to see neighboring areas and equally be able to access them without much hassle. That will be a user-friendly map.
And that is how your website is supposed to be if you want it be user-friendly to your visitor. Wherever the your visitor is, they must be related products, and relevant pages, other areas of the website like Home, Categories, Main Pages, etc. These could be reachable by clicking anchor texts, menu items, tags, etc.
Digital Affiliate Marketing To Make Money
The ability to click and be carried to another section of the website is what would create the magic from both human visitor point of view and SEO point of view. So this type of navigation should be appealing to both search engine bots and human visitors. That is when the affiliate website can be considered optimized.
So when you perform this SEO for affiliate websites you improve your chances of making money from the webpages because from the SE perspective the webpage would informative and easy to navigate. There are some affiliate programs that make it very easy for you to optimize your website. Some affiliate programs provide marketing materials like ads which may help not to interfere with SEO efforts… more about this in other publications.